Competition is on the rise in the senior housing industry, with even the country’s most massive providers feeling the heat. The pressure older senior housing communities feel to stand out in this growing crowd is palpable, and for good reason. As newer, flashier senior housing begins opening in various markets across the United States, older communities are “scrambling” to position themselves as the better local option, according to Dean Maddalena, president of Austin, Texas-based senior living interior design firm studioSIX5. “New communities are opening up and taking residents away from the existing communities,” Maddalena explains to Senior Housing News. These older communities have realized they need to step up their game to successfully compete for occupancy—and fast. One of the best ways for senior housing communities to remain relevant is to undergo extensive renovations or even to expand, Maddalena says. “We’re starting to get those calls now,” Maddalena says of communities looking to freshen up.
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