Newsletter Stories

• Tri Pointe Homes Blends Wellness and Elegance
  LivingWell debuts as the next generation of home design  Tri Pointe Homes’ LivingWell concept home asks how homes can support residents beyond the surface-level functions.  “The home allowed us to explore whole-home wellness comprehensively through everything from architecture and landscape to natural light, circulation, air quality and smart-home integration,” said Linda Mamet, Executive Vice President […]
• These 7 colors will define 2027 bedroom interiors
  As 2027 draws closer, interior design trends are evolving, especially in color schemes. Homeowners are already gravitating towards interiors that evoke warmth and tranquility. Interior designers are expecting this trend to become extremely prominent in bedrooms, spaces where homeowners seek to refresh and unwind at the beginning and end of their day. Creamy whites and […]
• Premium buyers drive PulteGroup’s Q3 earnings
  According to PulteGroup’s Q3 2026 Financial Report, the homebuilder maintained resilient gross margins despite pressures from elevated mortgage rates, inflation and stretched homebuyer affordability. The builder is concentrating on the higher-margin move-up and active-adult buyer segments, helping cushion margins against entry-level affordability headwinds. PulteGroup President and CEO, Ryan Marshall, reflected that the company’s balance of […]
• Why are U.S. homes getting smaller?
  The average-sized household continues to shrink despite an increase in adults sharing a home, more so than in previous decades. This new trend is causing an increased demand for smaller homes, as U.S. homebuyers prioritize practicality. There are multiple reasons for this paradox: The number of adult children living with their parents is rising; divorce […]
• Dream Finders Homes seals $2.2 billion Beazer Homes deal
  Dream Finders Homes has openly eyed Atlanta-based, energy-efficient homebuilder Beazer Homes since February of 2026. On Oct. 20, 2026, Dream Finders finally closed on the $2.2 billion deal. This marks the ninth acquisition for the Jacksonville, Fla.-based Dream Finders since 2021. The company is now expected to be the sixth-largest homebuilder in the nation. “Today, Beazer’s […]
• Builder confidence cools to 29 in October
  National Association of Home Builders (NAHB) /Wells Fargo Housing Market Index (HMI) fell three points to 29 in October. This repeats the three-point drop reported in September. Builder confidence sits at its lowest since 2012. Buyer traffic also took a hit, despite 43% of builders cutting prices and 65% of builders offering sales incentives. Regionally, […]
• U.S. home sales see modest gains in September
  According to Redfin’s Home Price Index, on a seasonally adjusted basis, U.S. home prices increased 0.25% month over month in September. Although home sale prices rose slightly from 0.21% the previous month, home sale growth is in line with the modest gains seen in the U.S. housing market. According to the report, home prices rose in […]
• Mortgage rates hold steady
  Freddie Mac’s Primary Mortgage Market Survey showed that the 30-year fixed-rate mortgage (FRM) is holding steady, averaging 7.40%. “The average 30-year fixed-rate mortgage remained unchanged this week,” said Sam Khater, Freddie Mac’s Chief Economist. As of Oct. 15, 2026, the FRM held steady at 7.40%, up from last year’s average of 6.27%. The 15-year FRM […]
• September AIA ABI drops to 44.7
  The American Institute of Architects (AIA) recently released the AIA/Deltek Architecture Billings Index (ABI) for September. The ABI score dropped to 44.7 from 47.2 in August. There is a slight silver lining in the continued decline: inquiries for new projects increased to 53.2. AIA reported a steady pipeline of future work, with backlogs stable. Multifamily residential and institutional […]
• The Discipline Behind Luxury Custom Homebuilding
  Creating a system that produces quality results Luxury custom homebuilding is no longer defined solely by expensive materials or larger homes. True luxury is the disciplined integration of design, construction, technology, craftsmanship and the client’s way of life.  My philosophy is that a custom home should be designed around the life that will unfold within […]