Appealing To 55+ With Amenities and Activities
Catering to your buyers’ wants and needs leads to more engaged living experiences
By Michelle Pearl
Launched in 2021, AltisTM is the official lifestyle brand for all of Tri Pointe Homes’ 55+ age-qualified communities nationwide. Altis Beaumont is an innovative 55+ lifestyle community in Beaumont, California that has successfully found a way to tap into 55+ buyers and their desire for more activities and experiences.
In a recent poll conducted of Altis Beaumont households, 82% of respondents indicated that the active lifestyle options offered were either very important (16%) or extremely important (66%) when deciding to purchase a new home. An impressive 90% of those polled indicated that they were very satisfied (17%) or extremely satisfied (73%) with the lifestyle program offered at Altis.
These stats aren’t surprising. Today’s homebuyers – and especially those in the 55+ category – are looking for a greater sense of community, and as a generation that has proven to be very active, they want more ways to be engaged and connected.
As a result of the robust Lifestyle Program at Altis, residents enjoy an immersive 55+ living experience with 200+ exciting events and activities happening annually. Homeowners participate in every kind of activity from concerts on the lawn to Fear Factor night, fitness classes, excursions, themed parties, pickleball tournaments, etc.When planning and designing the community amenities at Altis, extensive research was conducted to determine what today’s 55+ homebuyers desire. That research allowed us to deliver spaces catering to a wide variety of active lifestyles and truly build community. The program has also allowed us to compete with other well-known active adult community brands. Here are six ways we’ve built community at Altis Beaumont.
Today’s homebuyers – and especially those in the 55+ category – are looking for a greater sense of community…they want more ways to be engaged and connected.”
Make your events truly social
Over 60 social events, from toga parties to chocolate tasting seminars, are offered annually to connect residents. Nearly two dozen events each year feature professional entertainers. Phantom of the VuePoint Opera night and a comedy night featuring Princess Cruises’ Entertainer of the Year were big highlights last year.
Promote fitness and health opportunities
Wellness is more than a buzzword. We offer a dedicated on-site personal trainer, ongoing pickleball activities, a hiking group, and an automated Wellbeats video fitness program that provide a wide variety of options for physical activity to the residents. Our diverse assortment of live fitness instructor classes are offered, including an AquaFit class taught by myself weekly. Additionally, multiple on-site massage therapists are available for resident wellness.
Tap into multicultural residents and events
We offer an annual multicultural holiday mingle, Juneteenth celebration, Cinco de Mayo party, Chinese New Year event and Black History Month celebration that celebrate the cultural diversity at Altis.
Provide places to gather and enjoy the outdoors
The VuePoint is Altis’ 16,000-square-ft. residents’ club and social hub, which offers event spaces for community gatherings and private party reservations. It includes a 4,300-square-foot resort-style pool with a beach entry, solar-integrated shade structure and water features; an outdoor gathering and lounge area that features a kitchen, BBQ bars and islands with seating and sinks, a fire pit terrace; a 1,200-square-foot Butterfly Shade Structure with an integrated sound system; a 12,000-square-foot event lawn looking toward the San Gorgonio Mountain Range; five pickleball courts; and an elevated spa terrace overlooking the pool.
Engage with lifelong learning options
Learning never stops – even after school is long over! Our Lifelong Learning section of our website offers ongoing educational options. In addition, regularly scheduled Seminar Saturdays provide exposure to a wide range of topics—from CPR/AED training to the art of making sushi. The environmental program, Altis Recycles!, is an ongoing success in which the annual proceeds are divided between a philanthropic donation and an In-n-Out food truck party night.
Don’t forget nearby amenities
Altis also caters to today’s baby boomer buyers’ desire to live in a walkable community by providing 22 acres of parks connected by an extensive trail system. Our community also acts as the base camp for residents with easy access to world-class vacation and entertainment spots such as the San Bernardino Mountains and Palm Springs. The community is also in close proximity to Ontario International Airport.
Today’s 55+ buyers are nothing like they were a generation ago, and their tastes are moving the market in new and exciting directions—and that includes experiences, classes, and fun events for all residents.
Michelle Pearl is the award-winning lifestyle director at Altis Beaumont, a Tri Pointe Homes’ 55+ community in Beaumont, California. Michelle can be reached at altislife.com.
